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Onboarding Guides

Onboarding: Launch a Marketing Campaign

Create and publish your first AI-generated marketing campaign.

Intermediate8 min

Overview

OnePilot Studio drafts a full marketing campaign — strategy, social copy, and optionally video — from a single plain-language description of what you want to promote, ready for you to review and publish.

OnePilot Studio's campaign creation screen

Screenshot coming soon

Why it exists

Writing marketing content from scratch is one of the most time-consuming parts of running a small business. This step exists to get a real, on-brand campaign live quickly, using your Company Profile so it doesn't read as generic.

Benefits

  • Generates a coherent set of assets (strategy, captions, optional video) from one request instead of writing each piece separately.
  • Every generated asset is editable before publishing — nothing goes out without review.
  • Publishes directly to your connected social accounts once approved.

Step-by-step guide

  1. Go to Marketing → Studio and click Create Campaign.
  2. Describe what you're promoting in plain language (e.g., "a 20% off weekend sale for first-time customers").
  3. Review the generated strategy and copy; edit anything that needs adjusting.
  4. Optionally generate a branded video to accompany the campaign.
  5. Choose which connected platforms to publish to, and confirm.

Tips

  • The more specific your description (audience, offer, timing), the more usable the first draft will be.
  • Start with one platform for your first campaign so you can review results before scaling to more.

Best Practices

  • Review generated copy against your Company Profile's tone before publishing your first few campaigns, until you're confident in how it sounds.

Common Mistakes

  • Publishing without connecting the target platform first. Connect your social accounts under Marketing → Connections before attempting to publish.
  • Being too vague in the initial description. "Promote my business" produces a much weaker draft than a specific offer, audience, and goal.

Troubleshooting

If publishing fails, check that the target platform's connection is still active under Marketing → Connections — social platforms occasionally require reauthorization.

Frequently Asked Questions

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